Business boxing – enthusiastically recommended by Boris van der Vorst, the chairman of the Dutch Boxing Association04 December 2018
Business boxing – enthusiastically recommended by Boris van der Vorst, the chairman of the Dutch Boxing Association – appears to be an untapped niche market in the Netherlands. Society’s high class is actively boxing in weekly training sessions and once a year a very popular gala is organized. Superb promotion for the sport!
Boris van der Vorst gives a detailed explanation of this new development in an interview below.
How did the idea of the project “Dutch Business Boxing Galas” come about?
A few years ago, when a few energetic entrepreneurs notified me that they wanted to box, I immediately saw the potential of the idea as chairman of the Dutch boxing association. An innovative initiative. Fantastic! Exhausting yourself conditionally, physically giving everything you are capable of in the gym under the guidance of a qualified coach from the Boksbond, only just before office hours. And then go back to work, manage the company, a fit and cheerful example to others. On top of that, participating in a gala once a year, to experience exactly what it means to step into the ring, challenge your opponent and be victorious over yourself.
How important is “commercial boxing”?
Entrepreneurs, decision makers at large companies, are society’s engine. By involving them in boxing, which would not happen otherwise, you create a new impulse. Boxing needs that. They are respected in business, are stress-resistant and have inspiring ideas. It improves the image of our sport. And deep in my heart, of course, I hope that business-boxing will, over time, yield one or more sponsors.
Can it become an Olympic sport?
No, you must see business boxing differently. It is not an Olympic competitive sport and it should not be. It is entertainment, fun, for a specific, interested target group. Your boss, who has the courage to step into the ring and challenge someone else, while a large group of friends, acquaintances and employees is present in the hall. That is the formula’s secret.
Which measures precede it?
We have compiled a strict protocol. Participants may not have any match history and are not younger than 30 or older than 55. They have to be medically approved. From the get go, it is ensured that everyone trains seriously (at least five months), is fit and in good shape and has mastered the basic principles of boxing. This is logged by the qualified boxing trainer. Two hours before the boxing gala a briefing will take place in which the participants will receive the last instructions, from the specially trained referee. The boxers then enter the ring thrice for aprox. 1.5 – 2 minutes.
What else does the Netherlands do to improve boxing?
Boxing in the Netherlands is changing enormously. The top is flourishing, as it is evident from the most recent successes of Nouchka Fontijn and Jemyma Betrian at the World Championships in India. But we have also noticed that the interest in recreational sports, at the approximately 100 boxing clubs is increasing. We are fully invested in developing progressive initiatives for this group, specifically. The boxing workout as a means to stay fit has been discovered by many people. Everyone in the Netherlands is now boxing, young and old.
A talent program is being set up for our youth, aiming to eventually reach the world top. We also have a flourishing trainer/coach licensing program. Overall, the Dutch boxing association exists 107 years but everything shows that we are still alive and kicking. We are proud of that.