Rio 2016 launches Games sport pictograms with 1'000 days to go08 November 2013
The Rio 2016 Organising Committee for the Olympic and Paralympic Games launched on Thursday November 7, 2013 its sport pictograms, continuing the tradition of each edition of the Games defining the sports on its programme through graphic icons.
“For the first time, all Olympic and Paralympic sports are individually represented. This is one of our unique contributions to the history of the Games”, said Carlos Arthur Nuzman, the President of the Rio 2016 Organising Committee.
During the creative process for the Paralympic pictograms, Rio 2016’s team of designers sought to portray the integration of the athletes’ different impairments with sport in a balanced, natural way, depicting prostheses, blindfolds and other elements.
The word ‘pictogram’ comes from Greek and Latin. Originally, it means ‘painted word’. This original meaning was the source of inspiration for the first strokes of the Rio 2016 pictograms, which were based on the official Rio 2016 typography.
After researching each sport, the first strokes were made by hand. These strokes were then reconstructed on a computer, fitting the contours of the letters. The athlete bodies and sports equipment were built from the characters, or part of them, in a continuous stroke, with variations in thickness in order to give the impression of depth. The pebble shapes, which are a characteristic of Rio 2016’s visual language, support the designs and alter their shape according to the athletes’ different movements.
Work was completed in 16 months, five of which were devoted to the validation of the pictograms by the 42 International Federations. In total, there are 64 pictograms, 41 Olympic and 23 Paralympic.
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